In our Entertainment & Media Outlook in Italy 2023-2027, we predict that total E&M revenues in Italy will rise at a compound annual growth rate (CAGR) of +3.2% to reach €42.1bn in 2027. This year's forecast confirms the growth trend depicted in last year’s predictions, as proof of the sector's ability to return to generating value even in the midst of uncertain scenarios.
The Entertainment & Media market is undergoing a significant transformation, marked by the emergence of a number of segments that have the potential to enrich the user experience of consumers, coupled with the coexistence of more mature segments with a solid customer base.
The collaboration between these two dimensions will contribute to the creation of an ecosystem capable of engaging the user on numerous occasions and in different ways, digital and traditional.